The Next Level of Housewares

I traveled to Woodstock, N.Y., to shoot video and photos for a category feature on housewares, a growing category among hardware stores and home centers. For this story, I chose to feature Woodstock Do it Best Hardware store owner Vince Christofora, who dedicates nearly 800 square feet of floor space to the housewares category, including Diane’s Kitchen, a cookware shop on the store’s second floor. I shot and produced the video, took photos and wrote the print Q&A for this story, which originally ran in the March 2013 issue of Hardware Retailing magazine.