Misericordia University ABSN Content Launch

I served as the lead writer for the digital marketing launch package for Misericordia University’s Accelerated Bachelor of Science in Nursing (ABSN) program in Pittsburgh. Digital and print content I wrote for this project included:

• Microsite copy optimized for geo-targeted SEO

• Landing page copy

• Paid social ads for Facebook and Instagram

• Organic social media posts

• Online form completion emails

• 30-second radio spots to air in the Pittsburgh metro area (listen to a couple examples here and here)

• Downloadable PDF program overview flyer