Farm & Pet Retailer

I was responsible for organizing and writing all content for this 16-page special category supplement, which originally appeared in the May 2013 issue of Hardware Retailing magazine. With a focus on U.S. farm supply dealers, pet stores, co-op stores and rural home improvement retailers, Farm & Pet Retailer featured stories profiling consumers and retailers and category-specific products trends.

I interviewed two small-scale farmers to learn what they want from the retailers where they shop for supplies and traveled to Gonzales, La., to meet with a store owner to learn first-hand how he adjusted from life as a veterinarian to selling to hobby farmers.

Click here to view the entire project.