Utica College ABSN Syracuse Relocation Guide

I project directed and wrote all copy for this piece, which was part of a geo-targeted campaign to attract prospective nursing students living in NYC to Utica College’s ABSN program site in Syracuse, New York. The campaign included a blog post on the school’s microsite focused on relocation as well as a Syracuse microsite page rewrite for SEO optimization and this downloadable PDF guide for the program’s admissions team to send to any relevant active leads.

Click here to view the guide.