Education

Ball State University
Major: Journalism (magazine)
Minors: Sociology, Spanish

Relevant Skills

– Proficient in AP style; WordPress; Microsoft Office; Adobe InDesign, Photoshop and InCopy; Facebook, Instagram, Twitter, LinkedIn, YouTube
– Experience with Adobe Publishing Suite, Final Cut Pro; Drupal, basic HTML, MailChimp, Google AdWords
– Adept at social media tools including Twitter, Facebook, Instagram, Slack, Canva, Sendible, IFTTT
– Intermediate knowledge of Spanish language

Honors

– Association of Marketing and Communication Professionals: Platinum distiniction for feature article which appeared in May 2012 issue of Hardware Retailing magazine

Work Experience

Orbis Education: Senior Content Producer (June 2017 – Present)

– Write lead-generating content for various digital and print channels for nursing program partners, including branded blog posts, microsite copy, landing pages, emails, radio and TV scripts, paid social media, organic social media copy and press releases
– Serve as lead writer for new program marketing launch campaigns* (including coordinating with channel owners to ensure all content assets adhered to university brand standards)
– Collaborate with brand managers and university partners to develop creative messaging briefs and identify newsworthy content ideas to pitch to media outlets
– Assist with creation of monthly social media and blog post calendars
– Independently project manage downloadable PDF guides and long-form print collateral pieces, working with in-house graphic designer
– Interview students, program site directors and admissions team members to identify key value propositions for university partners
– Mentor and assist with onboarding content specialists

*Lead writer for the following schools’ ABSN programs:
– Marian University
– Utica College
– Misericordia University
– University of St. Thomas Houston
– Notre Dame of Maryland University
– Averett University

Angie’s List: Interactive Media Writer (June 2014 – November 2016)

– Coordinated with designers, photographers and videographers to develop interactive multimedia content for Digiday Award-winning Angie’s List Weekly interactive mobile application
– Interviewed service providers, industry experts and Angie’s List members to write content for mobile application and company website
–Assisted with editorial calendar planning and pitched content ideas and new story formats to correlate with company’s marketing objectives
– Served as occasional expert contributor to company home improvement podcast, “Chat with the Experts”

North American Retail Hardware Association: Assistant Editor (January 2012 – May 2014)

– Project manager/editor for promotional magazines and public relations projects for corporate clients
– Interviewed industry sources, wrote department copy and features, edited pages and worked with design team to produce flagship publication, Hardware Retailing
– Coordinated on-location photo shoots with in-house and contracted photographers for feature stories and cover art
– Oversaw content development for company website redesign, hardwaretailing.com, and corresponding mobile app
– Oversaw production of organization’s weekly email newsletter
– Assisted with video and webcast production to supplement online feature stories

Indianapolis Star: Freelance writer (June 2012 – present)

– Write feature stories for newspaper’s Local Living and features sections

Evansville Courier & Press: Copy editor/Page designer (December 2010 – November 2011)

– Designed 1A, sports, business and local front pages twice a week; copy edit local and wire stories for inside pages remainder of the week
– Weekend night news (slot) editor on metro copy desk, managed a staff of five copy editors and designers with an eye for accuracy and design
– Wrote freelance stories for features section
– Managed and posted content to newspaper’s website using Saxotech and Ellington content management systems